Gyms and Fitness Clubs

Overcoming Intimidation: Socioeconomic status


Socioeconomic status isn't often an issue for people, but I wanted to comment on it because research shows this as an intimidation factor. I can't say that in my years of experience in this industry I've heard someone forgo exercise (in a health club) because they think it's a "status thing."

When I say "socioeconomic status," this is what I'm talking about. Some people will look at health or tennis clubs as places where only the wealthy or "the important people" choose to exercise. To some degree, a couple decades ago this may have been true, but not now. I see people from all walks of life join health clubs. It doesn't matter if you are the CEO of a Fortune 500 company or a bluecollar worker in a local factory; a health club is a welcoming place.

There is not a person on this planet that shouldn't be exercising. Whether you're rich or poor, the president of the United States or a hermit living in the mountains, you need to exercise. Socioeconomic status is not and should not be an issue.

So there you have them, the variables that contribute to intimidation and some ways to overcome them. Did one of them ring a bell? Maybe several struck a chord with you. I believe that most of your ability to overcome the obstacle of intimidation lies in your head. Psychologically, you need to get over the fear of intimidation.